Latifi's Sofina Foods is the exclusive distributor of Lavazza coffee in Canada. Sofina was founded by Michael Latifi, and it is reported that the sponsorship dollars from the Latifi camp to Williams will add up to about $40 million in 2020. Baca Juga: Tim Williams di Ambang Kebangkrutan, Dipertimbangkan untuk Segera Dijual. Acronis is the software company, responsible for several solutions, cloud-based, backups and HDD disaster recovery. Dikutip GridOto.com dari gpblog.com, Lavazza ini memiliki hubungan dengan ayah Nicholas Latifi, Michael Latifi yang juga pebisnis asal Kanada. Some of that will also come from Lavazza, a well-known Italian coffee brand. Dengan adanya sponsor baru Lavazza, kemungkinan besar mobil baru tim Williams akan berwarna biru dan putih. Latifi’s Sofina Foods is the exclusive distributor of Lavazza coffee in Canada. Michael Latifi Brent Quartermain, Sofina Foods executive vice-president and chief commercial officer, said: "Having a presence in Formula One has brought great value to our company, so it was a logical step to build on that success by increasing our involvement with Williams for the 2020 season. “I look forward to working with Lavazza and welcoming them into Formula One, for the 2020 season.” The signing of the young Canadian driver is already proving valuable as shown by this deal and the fact that Sofina Foods, his father Michael Latifi’s company, has also agreed a new and expanded deal with Williams. Sofina is quite big too. Some of that will also come from Lavazza, a well-known Italian coffee brand. It's a brand of coffee. The 24-year-old is also backed by Royal Bank of Canada and Lavazza, one of the world’s most prominent coffee roasters. Sofina was founded by Michael Latifi, and it is reported that the sponsorship dollars from the Latifi camp to Williams will add up to about $40 million in 2020. Lavazza is pretty popular worldwide. https://www.wi77iams.com/williams-goes-back-to-the-future-with-lavazza-deal Sofina was founded by Michael Latifi, and it is reported that the sponsorship dollars from the Latifi camp to Williams will add up to about $40 million in 2020. Sofina Foods Inc. announced the appointment of Robert Wilt to the newly created role of President and CEO, Sofina Foods Inc., effective February 11 th, 2020.. Bob’s professional background is impressive, starting in the US Army, then at Alcoa where he held increasingly senior roles before becoming Executive Vice President of the company and President of its Global Primary Products Group. His father, Michael Latifi is the founder, chairman and chief executive of the food manufacturer. Sofina Foods in special has Michael Latifi as its head and business all around too. New Williams driver Latifi is a Lavazza brand ambassador and the pair’s association dates to 2016. [33] [34] Michael Latifi invested through Nidala £200 million (around US$270 million) in the McLaren Group . The sober and simple white and blue design features the prominent presence of Canadian food conglomerate Sofina, owned by Michael Latifi, the father of Williams driver Nicholas Latifi. Latifi is the son of Michael Latifi, an Iranian-Canadian businessman who is the CEO of Sofina Foods, Inc. and also owns a British Virgin Islands company Nidala. The Canadian also holds links to another new Williams sponsor, Sofina Foods. That, though, is not Latifi’s only sponsor. Business all around too executive of the world ’ s most prominent coffee roasters, michael latifi lavazza, backups HDD. 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