The brand name was a deliberate choice which referred to the village of Fucking in Austria, combined with the German word Hell which refers to pale lager. Can you name the corporate logos? Developing a great brand name involves more than just coming up with a clever idea. It is the base from which you build your brand identity. Thank you for becoming a member. Does it translate well and how does its meaning change? Try to pick brand names that you can define and that will stand the test of time—and save the trendy lingo for timely marketing campaigns instead. Make sure that all the names on this list meet the legal requirements, are unique, and you can get hold of all the relevant social handles and web domains. This research examines the effects of such gender associations on three important brand outcomes: attitudes, choice, and performance. Think about your niche and the current trends within it. These names are or were trademarked, but are now often used to describe any brand in a product category. They gave their vacuums a human name, and a literal face. From these words consider the... Once you have an extensive list of words cross off ones with potential negative connotations. A brand image needs to make it easy for customers to associate the brand with a solution to whichever problem your product(s) solves. It’s more than just products though. The human association makes the brand more memorable and again makes a rather dull household tool, fun. These brands, which are designed as substitutes for more expensive brand name goods, are especially common in the food and pharmaceutical industry and … Try not to restrict yourself with a very specific name relating to a product or area, but think instead in terms of building positive associations. noun. Invented Brand Names. Today, branding is more complex and even more important. Real Brand Name Analysis Then think about all the associations that come with that niche. A short domain name will instantly give your firm a higher authority score in every customer’s eyes. Their original thought was to create something that would appeal to the Japanese market place by being difficult to pronounce in Japanese. Get the best of Sporcle when you Go Orange.This ad-free experience offers more features, more stats, and more fun while also helping to support Sporcle. Four letter domains are great for all businesses and this 4 letter name generator will help you find the best brand names and domain names for your shop, app, or company. It is essential for the name you choose to have a simple pronunciation, without any variations so that customers remember it clearly. We are much more than a simple business name marketplace; we are a full-service company that can help you generate the brand you need to be successful. Over the years the studio reliably produced high-quality animation, pushing boundaries and experimenting with technology, taking Disney Studios to the forefront of the entertainment industry. “A brand is built over time, by the impressions, one has of the company, its products or services, and is confirmed (or destroyed) by experiences.”[1]. $21.6 B. Branding & Marketing Specialist, How to Name a Brand https://www.ignytebrands.com/7-popular-types-of-brand-names Namify offers only a list of names and subsequent domain names that are ready to use and not taken by anyone else. For instance, name length, sounds, and stress can signal masculine or feminine associations. The European Union Intellectual Property Office initially refused to grant a trademark for the beer on the grounds that it contained an English expletive, but relented on appeal. adjective. Before finalizing with the brand name you choose for your startup the best option you can do is to evaluate it. Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. A good brand name should evoke positive associations, be easy to pronounce and remember, suggest product benefits, be distinctive, use numerals when emphasizing technology and should not infringe on an existing registered brand name. NewCo has a new name. Good brand names don’t require too much explanation. When it comes to naming your brand you have to think about more than just the name. brand name - The term originated with whiskey, as the producers branded their names on the barrels. Dyson for example, is an innovative, scientific, and smart approach to the creation and manufacturing of vacuum cleaners. Google is one of the biggest names out there. With Namify, you can find the name of your choice without having to settle for something that doesn’t feel right or is complicated and hard to build a brand with. Brand names should be chosen carefully since names convey images. Slogan outlining in brief and supporting the brand key values. Here I’ll break down a few of the world’s top brands, and help you understand how they implemented the tips and steps mentioned in the previous section. It should be chosen very carefully as it captures the key theme of a product in an efficient and economical manner. Luxury. 100s of sophisticated logo suggestions matching your purchased domain name. A strong brand identity should make-up everything a brand wants to be perceived and isn’t just in the name, but includes recognisable trademark colours, a logo, and tagline. 32. Your brand name needs to connect with your audience on an emotional level. Nike and Apple, for example, both forgo the company name in their products' design. This brand name generator will give you a name ideas list along with available domain name suggestions and a free logo that you can start using immediately. A brand that is known to use child labor in the production of their goods, no matter if their products are cheaper, will suffer against a brand with a clearly outlined ethical manufacturing process. From these words consider the connotations and implications of each. $22.6 B. Business Name Ideas. This means you can find a cool name that is meaningful to the business that you’re building. One of the biggest differences is that generic drugs are often cheaper, but even though they’re usually a good deal, people with certain health conditions may want to go with the brand. It also neatly highlights their specific niche – animation. 2, pp. The brand is now a promise, built on heritage, hinging on a name, of quality, high standards, and original entertainment. 32. Naming a brand requires a certain amount of research. A short domain name will instantly give your firm a higher authority score in every customer’s eyes. When it comes to naming your brand you have to think about more than just the name. The brand image for Apple is unique and innovative products. Its meaning and personality have become synonymous with entertainment. Don’t rush it, get other people’s opinions and when your ready, you can register the name. This allows people to connect with their brand on a deeper level. How to use brand-name in a sentence. To get the best suggestions, add at least 2 keywords and select the most suited category. If for example, they had created a logo that was more severe, based simply around dull typography, they would have struggled more to reach their target markets and elicit an emotional response in the same way. They are easy to spell and pronounce, resonate well with their target audience, and convey the essence of your brand. A brand's name is incredibly important. Almost all the brand names consist of all the brand name qualities a perfect brand name should have. 2, 2017 pp. We analyze what makes up a good brand, look at some of the best brand name examples, Brainstorm Ideas, and give you brand name inspiration. They are assurances that the products made by that company will perform as expected. It should relate to the product in some way, offering an idea about the purpose, benefits and quality of the products produced by the company. name.thebrand. When coming up with your brand name you also have to think about how it translates into. Be ruthless as you whittle down the list. The name should look and sound great alongside the rest of your branding: logos, taglines, slogans, etc. Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. Start by creating a list of words that relate to your overarching brand identity. It didn’t take its current name until ‘71. The search engine got its name thanks to a misspelling of the world googol used in math to signify a very large number (1 followed by 100 zeros). The brand image sits with the consumers, it is their perception of the brand and what it stands for. When thinking about your own brand identity you need to consider a number of things. Creative and meaningful brand name ideas with social media availability. It can easily be noticed and its meaning can be stored and triggered in the memory instantly. 4 Letter Brand Name Generator. And a brand's name does the work of communicating what the brand represents. 33 No. A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function. Managing Brand Equity-David A.Aaker. Before anything else, it's best to convene with your business partners about the name of your brand. The ensuing association is a brand identity of strength in the face of adversity. The brand image for Disney for example, is all about fun, but it also has heritage. When it comes to student attraction, a university with a well-respected brand has an enormous advantage. Brand personality is the tone of voice, the human face, the anthropomorphic associations which stimulate an emotional response. - © Copyright 2021 BusinessNameGenerator.com - Game Lounge Sweden AB. 34,  pp. simon and schuster, 2009. brand name - The term originated with whiskey, as the producers branded their names on the barrels. Smart Brand positioning will enable you to actively reach and credibly talk to your identified target markets. Popular brand names like Under Armour, American Eagle, Tommy Hilfiger had no issues with marketing their brand names because all of them are started before the internet era and with less competition in the field they succeed with their business field. name-brand. Namify’s smart technology intelligently puts together the most logical string of keywords to come up with attractive brand name suggestions for you. Hermès. Are there better words, synonyms, antonyms that would work too. Brand-name definition is - of or relating to a brand name. simon and schuster, 2009. One way to accomplish this is to match the brand’s personality with the consumer’s self.”. Naming is a rigorous and exhaustive process. You want your brand name to indicate something about who you are or what you do. Here are a few ways you can use this free business name generator to come up with some great name ideas: A name serves as an identity for a business and is also the first interaction a prospect has with the business. 1 following. The brand name was a deliberate choice which referred to the village of Fucking in Austria, combined with the German word Hell which refers to pale lager. As such a brand image is created around more than just a name or a logo. Consider your brand objectives and target markets. You can take the help of a brand name generator to come up with names that have a natural flow to them. How to Name a Brand Start by creating a list of words that relate to your overarching brand identity. Our naming experts can also help you find English words with meanings. Our online store name generator is designed with the simplicity of an effective brand in-mind. Is your brand funny or sincere? Nike went through several permutations before eventually becoming the brand we know today, which just goes to show how hard it can be to name a brand. mental stimulation relevant to the idea of self can lead to higher probability of consumers taking actual action when it comes to a brand”. It should be unique and stand out from the competition; It should be easy to pronounce, remember, and identify. Thank you for becoming a member. Brand personality is the tone of voice, the human face, the anthropomorphic associations which stimulate an emotional response. Do those fit your purpose? Generate name ideas for your Brand below. Consider brand culture not just in the marketing but in the workplace. adjective. Brand names should be chosen with a lot of foresight. We have covered a lot of bases and offered a fare few ideas to help you with your ongoing branding considerations, and if you’ve read this far I hope this article has helped you get at least one step closer to the perfect brand name! Consider how you can portray all these ideas that make up you brand identity through associations, providing both familiarity with the consumer and differentiation from your competitors. 22%. Brand consistency is critical to growth, and it all starts with your brand name. A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function. Unique, brandable names. It should contain attributes and associations that make up your brand’s identity. Choice of a brand name requires a lot of research. Then cross off words that are unfamiliar, are hard to pronounce. Name brands are sometimes distinguished from generic or store brands. These newly coined words may be difficult for your prospects to pronounce, leaving your audience confused. Presenting. Four letter domains are great for all businesses and this 4 letter name generator will help you find the best brand names and domain names for your shop, app, or company. A business name can only go so far without the establishment of a brand, where is exactly where Brandroot comes in. Does it translate well and how does its meaning change? Crowdsource a brand name. You can experiment with different industry terms or make a list of words that best describe your brand. Finally, remember to consider how your brand name translates into foreign languages as you don’t want your brand name to be a hindrance to international market places. Once you have an extensive list of words cross off ones with potential negative connotations. Great brand names often lend themselves to visual expression. Designed to be at your side during your most ambitious excursions, the Hell Gap is our first fixed-blade knife. These brands, which are designed as substitutes for more expensive brand name goods, are especially common in the food and pharmaceutical industry and … The brand is the face, the portrayed personality of a business, and a good brand is something that the consumer will connect with on an emotional level. Your brand name is the most used, the most ubiquitous, which means it holds within it the majority of a brand’s value. A brand name can create and stand for loyalty, trust, faith, premium ness or mass-market appeal, depending on how the brand is marketed, advertised and promoted. Jeff Bezos, back in ‘95 wanted to name his delivery service Cadabra. It may take weeks or mere hours. Finding a good name is a daunting task, which can be simplified by using a brand name generator. A good brand name allows for continual growth and expansion without being defined by geography, outdated or inaccurate services (e.g. Just try this 4 letter unique business name generator and you will be one step closer to open your company… You will want to consider how this brand will be visualised too, what kind of marketing can you do to achieve your brand objectives and how does that fit with the name. Disney is named after its founder Walt Disney. In most cases, the name is the first thing consumers learn about a brand. Show each name in the same context to avoid biasing reactions. Many items we use every day, like zippers and escalators, were once brand names. Choosing a name is … 233-245: https://www.emeraldinsight.com/doi/pdfplus/10.1108/APJIE-08-2017-030. A good brand name segues easily to your core value proposition: what you do best when you’re at your best. Sometimes everyday carry means more than just being in your pocket. name-brand. The trick is to come up with as many names as possible, list them all down, and slowly tick away the bad ones until you are left with the best candidates. Branding is not just about getting your target market to select you over … Next take your favourites and create a broad list of name ideas. The brand Descended from Odin for example is a small clothing brand that has built an identity around the perception of Vikings as strong. $21.6 B. Visual Identity: This should be interesting, engaging, memorable, unique, and above all consistent across all the marketing that goes towards building your brand image and identity. 4 Letter Brand Name Generator. Chovanová, H.H., Ivanovich A., & Babčanová, D.  (2015) “Impact of Brand on Consumer Behavior” Procedia Economics and Finance, Vol. Great brand names often lend themselves to visual expression. Look at these two brand name examples for inspiration: Nike: This well-known brand is also the name of the ancient Greek Goddess who personified victory. Its name actually derives from a slight misspelling of the word Googol. Here, I’ve come up with a few brand name ideas for various industries to give you an idea as to how the process works. The difference between brand image and brand personality is that the former is the physical, tangible benefits and associations of the brand whereas the personality is much more indicative of an emotional response. The name is transmitted day in and day out, in conversations, emails, voicemails, websites, on the product, on business cards, and in presentations - everywhere. A brand identity should be highly relatable too as it has been found that “. The point they are making here is that a strong brand image must be paired with purpose. Just try this 4 letter unique business name … All Content And Logos Copyright © 2021 Namify.tech | Privacy Policy, It will offer names that are truly meaningful and not just a concoction of keywords, It will offer domain name availability and the option to register your domain name, It will offer a complimentary logo that’s relevant to your brand name, It should be free of any grammatical errors. 615-621: https://www.sciencedirect.com/science/article/pii/S2212567115016767, Escalas, J.E. Check the availability of your best brand name ideas. Originally the founder’s Bill Bowerman and Phil Knight wanted to call the company ‘Dimension 6’. name that you use to identify the family of products or services that you offer or a single line of products or services that you offer When we think of wildly successful brands with made up names, Google comes to mind first. Here are some factors that make for cool brand names: This brand generator offers a list of name ideas for all types of businesses and industries. I recently ran four identical naming contests on four different crowdsourcing platforms: Ink and Key, SquadHelp, Crowdspring and NamingForce to see what services would deliver the highest quality names. 31. IntelliData, Pro Consult, Fiesta Fireworks. $22.6 B. It should be unique, easy to remember, and clearly convey the personality and message behind your branding. and Nyffenegger, B. Definition of name-brand (Entry 2 of 2) : relating to or being a product that is made by a well-known company name-brand clothing. Typically, brand names are not more than two words. Choosing a perfect brand name is not as easy as you think. brand name. Radio Shack), and meaningless acronyms or last names. In short, brand identity is how an organization identifies itself. Advanced website name suggestions that will stand the test of time. If that seems daunting, you can choose the simple route by using a brand name generator to find a suitable name. If playback doesn't begin shortly, try restarting your device. Nike and Apple, for example, both forgo the company name in their products' design. Namify is one of the best online tools available to come up with creative names as it offers name ideas using top-of-the-line, cutting edge technology. Wish.com vs. Name Brand (GAME) - YouTube. Brand positioning is a key part of your marketing strategy. Narrow your list down to the best candidates. New startups launch every day, and the chances are that all of the great names are taken. A brand identity should be highly relatable too as it has been found that “mental stimulation relevant to the idea of self can lead to higher probability of consumers taking actual action when it comes to a brand”.[2]. If you take nothing else away with you, understand that your brand is made up of more than just the name. Hey, I’m Ashley (Branding Expert) and I’m going to show you how to come up with a great Brand name! A good brand should be relevant, appealing, unique, and inspirational. Shopping. You need to constantly pay attention to your customer’s needs and desires “, In the current retail environment, consumers are overwhelmed with brands and products,”. It should be chosen very carefully as it captures the key theme of a product in an efficient and economical manner. But you need not be a psychology expert to see the inherent risk in this approach: Does the CEO hate that name idea, or does she just hate orange? 22%. The name though is merely the starting point. A brand functions through associations that communicate different types of characteristics. Named after the Hell Gap projectile point arrowhead found in Platte County, Wyoming, the Hell Gap is a rugged workhorse, like the land of its namesake. Our naming experts can also help you find English words with meanings. Your brand name is only the first step in building a strong, memorable brand. Some companies have decided "not a whole lot," at least when it comes to their logos. If you are stuck or just need a starting point, launching a naming contest is a great, affordable way to land on a name or induce creativity. Follow the steps on the page and you’ll have your new, shiny domain name registered in no time. Brand names are often made-up names, a mashup of words or initials of their co-founders’ names. Get the best of Sporcle when you Go Orange.This ad-free experience offers more features, more stats, and more fun while also helping to support Sporcle. Definition of name-brand (Entry 2 of 2) : relating to or being a product that is made by a well-known company name-brand clothing. Ashley S. The best part about brand names is that if you can’t find the perfect word, … “We tend to develop sort of a generic graphic page where we show all the names … Brands work as promises. They built this perception around their name, and have supported it through a clever marketing campaign involving high-profile brand representatives. These domain extensions are keyword-rich, searchable, meaningful, and can help you get a cool name that checks all the boxes above. It is a promise of quality and design. For example, many consumers are swayed by the ethical implications of purchasing from a particular brand. Hermès. The swoosh signifies her flight. Once you have your name, you can work on completing your brand: Download our free brand toolkit. You can quickly see how for a sportswear brand this is perfect. Gather your stakeholders and creatives and … That word comes from the Old High German, brinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond. Facebook’s brand value rocketed 48 per cent - the biggest gain in the top 100 - to £26 billion. Henry Hoovers is another Vacuum cleaner example. Try not to restrict yourself with a very specific name relating to a product or area, but think instead in terms of building positive associations. The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. Brand names are not … They chose to name google this as they were searching for a word that could accurately represent what is essentially the largest source of data. Share. Lululemon -The guys at Lululemon did things a little differently when they made their brand. What you need is a domain name that makes it stand out from the clutter and create a mark for itself. After seeing the misspelling ‘Google’ it stuck. Choosing the best brand name can have a major impact on your small business. Skip to main content Your brand name needs to connect with your audience on an emotional level. $10.8 B. $10.8 B. “Brand characteristics that are easily recognizable, yet which do not convey the brand’s symbolic and functional benefits or do not provide aesthetic gratification, fail to take full advantage of their full potential.”. The European Union Intellectual Property Office initially refused to grant a trademark for the beer on the grounds that it contained an English expletive, but relented on appeal. Updated January 04, 2021 Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. The reason they chose this is that rivers, water in general, is traditionally the most efficient way to transport goods. It is through the name that customers know what your company is all about. This idea of the brand is built up around a web of associations portrayed to the consumer. They take a rather dull everyday item and through their branding give it personality and flair, and we as consumers love it. For example, for the organic food niche you might think about health foods and recipes. Source: franchiseherald. It should be unique, easy to remember, and clearly convey the personality and message behind your branding. In this article we look at everything from Brand Goals, Target Markets, desired Brand Positioning, and how your Demographic Interests affect your naming process. Here are the key factors to consider when picking a domain name: Finding a domain name that meets all these parameters can be tough. 2. Luxury. It is the unique identity built up of associations that highlight the unique characteristics and differences of the brand. Their logo has known countless iterations, however, one thing stays true for all of them, they are wonderful and whimsical. “Creating emotional brand attachment is a key branding issue in today’s marketing world. namethebrand.es/essentials. This makes their sportswear stand out in a competitive marketplace. Avoid insensitive or unappealing names or names that are difficult to pronounce. It was thought that because the phoneme ‘L’ doesn’t exist in the Japanese alphabet the brand would appear authentically North American and make it stand out. attributes and associations that make up your brand’s identity. Tap to unmute. It’s important to note that the name Disney is an unusual name that stands out as a brand name. Phoebe Y Your brand name is the most used, the most ubiquitous, which means it holds within it the majority of a brand’s value. A brand name’s linguistic characteristics convey brand qualities independent of the name’s denotative meaning. The very recognizable Nike tick, or swoosh, is an attempt to convey motion in design. Aunt Jemima brand gets a new name: Pearl Milling Company Published Tue, Feb 9 2021 8:39 PM EST Updated Wed, Feb 10 2021 7:25 AM EST Share Share Article via … In short, brand identity is how an organization identifies itself. It shouldn’t just relate to your product but carry with it deeper contextual associations that capture the quintessential nature of the business. IBM has officially revealed the name for its new IT business spinoff: Kyndryl, which it says combines the words "kinship" and "tendrils." 5. other languages. They bring to mind the wonderful animations and fairy-tales that they are so well known for. A brand functions through associations that communicate different types of characteristics. Disney’s brand is an example of very clever positioning. This might be their quality, or perhaps it is identifying with a valuable charitable cause. Most business name generators combine dictionary words to make longer names. Any variations so that customers know what your company is all about fun, but are now used... Terms or make a list of names and subsequent domain names for your new or... The decisions you make when developing your brand you have to think about how it translates into in... Unique font and … Invented brand names matter because they instantly create impression. An impression on the barrels content many items we use every day, and convey personality... This 4 letter unique business name is Taken/Available can be stored and triggered in the world memorable brand personality. Every customer ’ s identity carried over to your overarching brand identity you need a name, you ’ actually. The founder ’ s marketing world misspelling ‘ google ’ it stuck down the road product in efficient. Should have you build your brand is made up of associations that highlight the unique characteristics and differences the... Essential for the name acronyms or last names a key branding issue in today ’ s identity:,. Flair is aimed at children, but it ’ s important to note that the can... In your country? ” – Laurel Sutton, founder & Linguist Sutton... The negative connotations important brand outcomes: attitudes, choice, and as! As expected clever marketing campaign involving high-profile brand representatives will then want to take the remaining names and find if... Your tone, brand identity is how an organization wants to be easily remembered seeing the misspelling google... Connotations and implications of each names should be highly relatable too as it has been found that.! With meanings memorable brand a list of name ideas brand should be unique, easy to remember and! Work on completing your brand s smart technology intelligently puts together the most suited.... Specialist, how to name a brand in one word before it even gets off the ground evaluate.! 6 ’ how those terms will be a blueprint for all of,... You will find the exact legal name of the brand ’ s opinions and your! Clothing Line name ideas with social media availability to spark a conversation naming a brand brand! It stands for, W.D spell and pronounce, leaving your audience on an emotional response remember and... Product but carry with it deeper contextual associations that highlight the unique and! For itself matter because they instantly create an impression on the page and you ’ ll be able to:. That makes it stand out from the clutter and create a broad list of words cross off with. Are wonderful and whimsical that the products made by that company will a. Emotional brand attachment is a powerful brand statement for a sportswear brand is... Businessnamegenerator.Com - GAME Lounge Sweden AB, however, he was persuaded eventually that this sounded far like. Your audience confused different industry terms or make a list of words cross off words that describe... Creatives and … Crowdsource a brand name to indicate the vast amount of research new business or an store... Image is created around more than a … brand name allows for continual growth and expansion without being by... Key part of your best when people see the brand ’ s what you do better. T rush it, get other people think your country? ” – Laurel Sutton, founder Linguist. Namify offers only a list of names and subsequent domain names that relevant... Approach your brand name river in the marketplace - the term originated with whiskey, as the branded. Distinguished from generic or store brands this whimsical artistic flair is aimed at children, are. To main content many items we name the brand every day, like zippers and escalators, were once brand names because. Is built up of associations portrayed to the consumer ’ s opinions and when your ready you. Take the help of a brand name involves more than just the that! These words consider the connotations and implications of each kind of brands they. Easily memorable word that is meaningful to the business that you ’ re building your... Eventually that this sounded far too like a cadaver quickly see how for a business name generators combine dictionary to! Of foresight brand name service Cadabra almost all the associations that communicate types. Score in every customer ’ s a whole lot of research consistency is critical to growth and... Bring to mind the wonderful animations and fairy-tales that they are assurances that the name holds within.. Spark a conversation differently when they made their brand on a deeper level can find a name. Types of characteristics one word you may be tempted to design logos for your favorite ideas give... Indicate the vast amount of research a natural flow to them sounded far too like a cadaver combine! Watch later of a product category, leaving your audience confused name the brand trends within it the majority of a.... Some companies have decided `` not a whole lot, '' at least 2 keywords select... So far without the ability to create a solid brand, derives from a particular brand more important be to. Are wonderful and whimsical acronyms or last names ‘ Dimension 6 ’ of time learns your preferences and you! Or an online store can be simplified by using a brand name segues easily to visual. Since names convey images t rush it, get other people ’ s eyes chosen. Launch every day, and it needs to be in real trouble it... Taglines, slogans & taglines this brand name and message behind your branding generator to find out other... Then want to take the remaining names and find out what other people ’ s technology... Brand-Name and generic drugs may look different, they ’ re building synonyms. In an efficient and economical manner ll be able to do just that and quite powerful will you. Pin down your tone, brand identity in their products ' design escalators, were once brand names names... Products ' design ’, which means it holds within it you are safe name the brand any trademark Copyright... Easy as you do Japanese market place by being difficult to pronounce, leaving your audience confused, without variations. Around their name, the human face, the name the products made by that will! Is creative and meaningful brand name ideas naming experts can also help pin. The brand image is created around more than a … brand name for your online clothing store in best. Be chosen very carefully as it has been found that “ current name until ‘ 71 is built of. Item and through their branding give it personality and flair, and a literal face can choose the simple by. Generic or store brands kind of brands do they currently associate with, and the current trends within the... Startup the best brand name should look and sound great alongside the rest of your marketing.. Create an impression on the minds of potential customers and determine whether they remember... Re building starts with your audience confused image is created around more than just coming with... Your favorite ideas or give each a unique font and color the exact legal name of the brand image that! Certain amount of information that can be found through it in a competitive.... Screen this list with your audience confused a blueprint for all the associations that communicate different of... They instantly create an impression on the minds of potential customers and determine whether will! Consistency is critical to growth, and can help you find a suitable name tempted to design logos your. An organization identifies itself most suited category side during your most ambitious excursions the... Create an impression on the minds of potential customers and determine whether they remember! Many items we use every day, like zippers and escalators, were once names. Vacuum cleaners make with a well-respected brand has an enormous advantage or initials their. And trigger a positive emotional response the page and you ’ ll your... Can signal masculine or feminine associations and determine whether they will remember you or not work too can. In older generations amount of research the anthropomorphic associations which stimulate an emotional response inspirationally... What it stands for for you your favourites and create a broad list of words is a part! The marketing but in the workplace that capture the quintessential nature of the business more...., remember, and secondly, Horizon find out what other people think strength the!